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Topic 2. Global Competitive Advantage

Topic 2. Global Competitive Advantage

Q 1. Watch the video on competitive strategies. 2. A company's competitive actions should flow from its strategic orientation, and its leadership must build the foundation for a competitive strategy that leads to superior performance. A competitively aggressive company will vigilantly and forcefully defend its market position, while trying to undercut its rivals' positions (Stambaugh, Yu, & Dubinsky, 2011). To establish its desired competitive position, the company has to accurately assess its industry and understand the fundamental factors that impact its long-term profitability prospects (de Kluyver, 2012). The company should also define its competitive advantage, and how it intends to do business better and differently from the competition. The trade-offs that the company will make are what will strategically distinguish it from the competition (Collis & Rukstad, 2008). Based on your readings this week, what are those trade-offs, and how do they impact the company? Support your arguments with research. Collis, J. D. & Ruckstad, M. G. (2008). Can you say what your strategy is? Harvard Business Review, 86(4), 82-90. De Kluyver, C. (2012). Strategy: A view from the top (4th ed.) Upper Saddle River, NJ: Pearson Stambaugh, J. E., Yu, A. & Dubinsky, A. J. (2011). Before the attack: A typology of strategies for competitive aggressiveness. Journal of Management Policy and Practice, 12(1), 49 – 63.

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The target market of an organization is important to be measured before making any decision of developing a competitive strategy by an organization (Competitive Strategies, 2018). This is because there will have to be a different type of strategy developed for a target market which is narrow and a different strategy for a broad strategy. Another aspect is the perspective or consideration of differentiation or lower costs of production and operations by an organization (Competitive Strategies, 2018). This because this perspective can be used to develop competitive advantage by an organization.